Concept

HIITU is an intercultural project with focus on design and handcrafts. The name means “feather” in Caddo, the language of the Skidi Pawnee - Native Americans originating from Nebraska. The maternal roots of the brand’s founders Carlotta and Rosalie Cramer-Klett derive from this tribe. This heritage is the inspiration for the brand and its pursuit of synergy among humans as well as between humans and nature through creativity. Founded in 2015, the sister’s joint project is driven by their passion for design, craftsmanship and culture and leads them to seek out the most skilled artisans and manufacturers around the world. The result of these collaborations are fairly traded, high quality products with their very own multifaceted HIITU aesthetic.

“Let's spread good vibes, people!” The brand’s philosophy is based on this simple, yet heartfelt message. This begins with the sisters’ love and dedication that they put into the design process of each product and continues with a clear ethos of fair, personal and long-lasting collaborations with their manufacturers supported by a strong focus on the use of fine natural materials. It is their goal to ensure that this positive energy inherent in each HIITU product results in some very happy customers who yet again will continue to spread those good vibes.  

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